August 03, 2018


You will probably agree that scent has triggered a powerful emotion for you at some point. According to Psychology Today, "smell rings bells." The simple explanation is because of the anatomy of our brains: 

Incoming smells are first processed by the olfactory bulb, which starts inside the nose and runs along the bottom of the brain. The olfactory bulb has direct connections to two brain areas that are strongly implicated in emotion and memory: the amygdala and hippocampus. Interestingly, visual, auditory (sound), and tactile (touch) information do not pass through these brain areas. This may be why olfaction, more than any other sense, is so successful at triggering emotions and memories.

This very powerful brain process is most often reactionary, but what if we proactively triggered this process? 

Perfumies makes it possible to attach an inspiration or intention to a specific scent, and then each time we are exposed to that scent our brains automatically connect to our inspiration or intention.

This brain/scent connection allows us to be consistently emotionally aware. Think of your scent as the equivalent of a string tied around your finger, there to automatically remind you of your inspiration or intention with each sniff.

Use our scents as an effective tool for inspiration and transformation. We believe you will successfully awaken your best self through the power of scent.

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